BARNUM EFFECT

Arun Varghese
Mar 8, 2022

Are you a big believer of horoscope? Like you tend to make decision that’s compatible with your sodiac sign? Do you think it’s really legitimate having been known your personality through constellation without any scientific explanation?

Well if you believe in such then it’s more likely that you’re endowed to woo-woo and some fortune telling stuff. You might regret spending money on these after reading my article though hahaha…

Why?

Because this ‘sorcery’ uses some kind of special effect called Barnum effect.

What is Barnum effect?

“The Barnum effect, also called the Forer effect, is a common psychological phenomenon whereby individuals give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically to them, that are in fact vague and general enough to apply to a wide range of people”(Wikipedia).

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Arun Varghese
Arun Varghese

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